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Google Analytics

July 18, 2013Advanced featuresmichobeyer
Configuration:
  • Google Analytics configuration guide for WWF offices
 

General Introduction VIDEOS:

  • Getting Started – Selected training videos from YouTube
Specific WWF VIDEOS:
  • What content are you failing to provide for your visitors?
  • Who responded to my email (or other campaign)?
  • Your top 10 hompages
  • Mobile vs. Tablet vs. Desktop
  • Comparing data Year on Year
  • Measure % of traffic to view a fundraising page
  • Using bounce rate to make your website better
  • Using Custom Reports – Actions by Time of Day 
  • Where are my conversions coming from?

Promotion and campaign tracking guide

Guide to checking the number of downloads of a certain file from the CMS.

Advanced Topics:
 
  • Using Regular Expressions: How to find the most popular news story published to your homepage (if you’re using the Network CMS)

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