You can create what are known as “shortcut” or “alias” links.

You typically use these short links for marketing reasons or ease of communication, so that your customers don’t have to use the long URL where the page actually sits.

So for example http://wwf.panda.org/species is a shortcut for this page
http://wwf.panda.org/what_we_do/endangered_species/.

Watch the tutorial

• Create a shortcut / alias

Step by Step

1. Go to the links section inside your CMS and look for the “alias” or “shortcut” label.
   https://pad.panda.org/content/alias.cfm
2. When you get there you’ll see on top right (very right end) a link that says “add new alias”. If you do not see the link, you will have to probably scroll to the right until it shows up.
3. Click on “add new alias”.
4. In the settings, add the name for your new shortcut. You can then enter the name you want, for example:
   species
5. Then specify which url should this shortcut point to. You can insert a full, normal URL from the site, or use the linkpicker.
6. Once you press the save button, the shortcut will be live immediately (no need to publish anything).